A Lulu Hypermarket staff preparing a carton for delivery.
Amidst the pandemic crisis and in support to the efforts made by the State of Qatar to limit the spread of the coronavirus (COVID-19), Elite Paper Recycling (EPR) is launching an awareness campaign in cooperation with Lulu Hypermarket that focuses on the use of recycled cartons to deliver groceries to the home.
“Stay Home Save Life” and “Together We fight Corona Virus" are two hashtags launched along with the campaign raising the community awareness on necessity to stay home in addition to the national heath hygiene guidelines put out there for the public.
The carton is 100 percent recycled and 100 percent made in Qatar, delivering home a message, encouraging community to use recycled materials to preserve the environment.
The groceries purchased through Lulu online shopping are packed carefully in those recycled boxes and delivered right at your step door safely.
Lulu Hypermarket as part of their CSR plan is starting Go Green strategies through collaborating with local Qatari SME recyclers, as the pioneer EPR. Lulu supports EPR’s initiatives in building a sustainable environment.
“This campaign is launched amidst the outbreak of the COVID-19. This box initiative is the first of its kind in Qatar. We are very proud to say that it's 100 percent made in Qatar and 100 percent eco-friendly. We continue to develop as business with a value showing solidarity to our community in Qatar, raising awareness of recycling, and going green. Stay home, save life,” said Abdullah Ibrahim Al Suwaidi, Chairman Elite Paper Recycling.
“Marketing the World Environment Day, the box represents a community solidarity on supporting local SME and is part of the EPR's CSR strategies set to develop within the circular economy in Qatar,” stated Catina Aghayan, EPR Communications Strategy Adviser
“At Lulu Hypermarkets Qatar, we fully support green initiatives in line with the Ministry’s Green strategy for Qatar, and it’s fantastic to be able to support a local Qatari SME in Elite Paper Recycling, whilst still advertising the 'stay home save lives' message, and the importance of using fully recyclable materials in today’s retail market. Through this initiative we have also been able to reduce plastic usage, whilst providing our customers a very safe carton in which to transfer their shopping to the home,” stated David Bache, Operation Manager Lulu Hypermarket.
