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Views /Opinion

Empowering young athletes in India: Need for financial support in sports

Manoj Sahibjan

28 Feb 2025

Doha: Sports, like education, should be accessible to everyone, regardless of their financial background. It is a platform where talent, hard work, commitment and determination shape success. However, all over the world, many young talented athletes face financial barriers that prevent them from reaching their full potential. Providing financial support, including cash prizes at the grassroots level—starting from Under-9 competitions—can play a crucial role in reducing these struggles.

While Mr. Pullela Gopichand has contributed immensely to the growth of Indian badminton and his vision has shaped many champions, his recent statement suggesting that only the rich can afford to play sports has sparked discussions. While his perspective might stem from the challenges he has observed, it is essential to shift the conversation towards solutions that ensure sports remain inclusive for all. Rather than discouraging the dreams of highly talented young athletes who are financially unstable highlighting financial barriers, the focus should be on creating structured financial support systems that sustain their journey to reach their dream destination.

The Need for Financial Incentives in Grassroots Sports

Many talented young athletes drop out of sports because their families cannot afford the costs associated with entry fees in competitions, training fees, travel, buying equipment, food and accommodation.

From my knowledge and experience as a player and coach, introducing cash prizes and sponsorships to kids from an early age, same as the opportunities senior players are getting because they are representing a district, state, nationals or country would not only serve as motivation but also provide financial relief to parents to sustain for longer term in sports. Monetary rewards should not be viewed merely as incentives; they should be seen as a necessary mechanism and structure to support aspiring athletes, because all the organisations are conducting tournaments with sponsorships and entry fees. Hence, the deserving players should get the return value from those sports itself.

If 50% of students secure jobs based on their academic qualifications, the sports industry offers numerous career and business opportunities beyond just being an athlete, often providing greater financial stability than traditional academic fields. Many former players have successfully transitioned into coaching, academy management, sports commentary, fitness training, and sports entrepreneurship. A notable example is Mr. Gopichand, who, after his successful badminton career, established the Gopichand Badminton Academy, producing world-class players like PV Sindhu, H S Prannoy and Saina Nehwal. Similarly, many ex-athletes like legendary Mr. Prakash Padukone, Ms. P T Usha have built their careers by running sports academy. And others by working as sports analysts or managing sports events. With the growing emphasis on fitness and sports, the industry continues to expand, offering global recognition, networking opportunities, and a viable career path beyond academics.

A Call for Change

At the current stage of India’s badminton development, individuals like Mr. Gopichand, who have the power and influence to introduce systematic changes, should advocate for solutions rather than emphasizing the uncertainties of a sports career. While it is true that financial constraints exist, the narrative must shift from discouragement to empowerment. A structured initiative to provide financial support will ensure that more children from all backgrounds can take up sports seriously and reach a stage where they represent India even in Olympics without worrying about economic hardships.

This kind of approach will bring India to new heights.

The author is a former Indian national and international badminton player.