Doha, Qatar: The Visit Qatar launched ‘Qatar Ala Hawak’ (Qatar, based on your heart’s desire) campaign recently, which is aimed at inspiring travellers from across the GCC region to experience Qatar’s unique winter offerings.
The campaign seeks to promote Qatar as a leading destination for a family-friendly winter escape, featuring a variety of must-visit attractions and events.
The campaign stars Saudi actor Yousef Al Jarrah and Bahraini artist Ahmad Sharif, with special cameo appearances by Qatari Chef Noof Al Marri and inspirational Qatari speaker Ghanim Al Muftah. Together, they take viewers on an engaging journey, showcasing Qatar’s tourism offering, the country’s unique blend of culture, entertainment, and hospitality that make Qatar an ideal destination for couples, families, and groups of friends.
The Peninsula spoke to tourism and travel experts and the industry insiders to know Qatar’s winter tourism offerings, its preparations and the progress the country has made in making it a world-class tourist destination.
Khalid Lakmoush, General Manager at Muftah Travels, said, “Qatar Ala Hawak campaign aims to position the country as a premier winter vacation spot for travellers, particularly from the GCC region. By promoting a mix of luxury experiences, family-friendly activities, and cultural events, the campaign seeks to attract tourists during the cooler months. It highlights the unique offerings of Qatar to provide visitors with diverse and memorable experiences.
“Qatar has prepared extensively to enhance its winter tourism offerings. The key events, such as the Qatar International Food Festival and Doha Jewellery and Watches Exhibition, are complemented by attractions like Lusail Winter Wonderland. The country invested in infrastructure to host international competitions like the ‘Sky Grace 2024’ gymnastics event at Aspire Dome, broadening its appeal to both regional and international audiences.”
About the tourism scene in Qatar during winter, Lakmoush said, “The winter months in Qatar are characterised by vibrant cultural, sporting, and leisure activities. Events such as the Qatar Balloon Festival and Arabian Horse Festival draw outdoor enthusiasts, while international sporting events like the Qatar ExxonMobil Open add excitement to the season. Visitors are drawn by the pleasant weather and the chance to experience a mix of cultural and entertainment options.”
He spoke about Qatar’s success in travel and tourism sector in recent years. “Qatar has made significant strides in becoming a global tourist hotspot. The successful hosting of the FIFA World Cup 2022 showcased its ability to deliver world-class events, while cultural attractions like Souq Waqif and the Museum of Islamic Art continue to captivate visitors. The country’s focus on organising diverse events has strengthened its reputation as a destination with something for everyone.
“Over the past five years, Qatar has seen substantial growth in tourism, driven by strategic planning and investment in infrastructure. The expansion of Hamad International Airport and the introduction of new luxury accommodations like Hilton Salwa Beach Resort have improved its appeal. Events such as the Ajyal Film Festival and high-profile competitions like ‘Sky Grace 2024’ demonstrate Qatar’s commitment to offering a dynamic tourism experience.”
Lakmoush said Qatar offers facilities and attractions that resonate with GCC visitors, blending modern entertainment with traditional charm. “The Old Doha Port with its waterfront cafes and scenic ocean views provides a serene atmosphere for relaxation, while cultural landmarks like the Museum of Islamic Art and the Katara Cultural Village add depth to the visitor experience, and luxury shopping and dining venues like the Pearl-Qatar ensure a touch of sophistication.
“Qatar remains a top choice for Saudi tourists due to its accessibility, cultural ties, and variety of attractions. November and December are especially popular as families take advantage of school holidays and events like Automadness Qatar. The winter season offers an array of experiences, from the Formula 1 Grand Prix to live concerts, making Qatar a diverse and appealing destination for Saudi visitors,” he added.
Ali S Thabit, General Manager at Cleopatra Travels, said, “The Qatar Ala Hawak campaign takes into account the favourable weather conditions and the school holidays in the Gulf Cooperation Council (GCC) countries in order to promote intra-GCC tourism. Qatar is known for its integrated and safe tourism environment and aims to increase the number of visitors to 6 million tourists annually by 2030 in line with Qatar’s Vision 2030.
“It seems this goal will be achieved even before 2030 as the number of visitors reached 4 million by October this year. This suggests that things are progressing as planned, with 41% of the visitors coming from the GCC countries, which highlights Qatar’s tourism potential and gives an impression of the future of tourism in Qatar.”
Thabit speaking about Qatar’s initiatives to promote tourism, said, “Qatar Tourism has undertaken numerous initiatives and events to boost tourism. Qatar’s calendar is filled with activities and events throughout the year, including sports events, adventure activities, and special events for children, such as Disney on Ice. Qatar Tourism’s tourist guidebook includes travel programmes, tips, and many other aspects that are of interest to tourists. Therefore, the year-round programmes are clear indication of a comprehensive preparedness.”
He said that the winter season is characterised by exceptional tourism activity due to the pleasant weather and it attracts many visitors from the Gulf Cooperation Council (GCC) countries. Besides, many residents bring their relatives to Qatar in winter to enjoy the wide range of tourism facilities.
“The authorities are working to present Qatar as a comprehensive tourist destination by launching projects like, the ‘Land of Legends,’ the first of its kind in the region. What is most remarkable is the preservation of Qatari heritage in most of the tourism projects.”
Talking about the transformation in tourism and travel industry, Thabit, said, “There has been significant transformation in the tourism and travel sector over the past five years, with the defining milestone being Qatar’s organisation of the 2022 FIFA World Cup. The country has developed its tourism infrastructure, making tourism a thriving industry.
“The number of hotel rooms and furnished apartments has doubled compared to pre-World Cup figures, and many air-conditioned markets and venues have been opened, giving Doha a pleasant atmosphere in both summer and winter.
“The main attractions that draw visitors to Qatar are Souq Waqif and Msheireb. Souq Waqif offers a journey through time, allowing visitors to experience the past with its rich Qatari heritage and authenticity, while Msheireb represents the present, showcasing the latest advancements in sustainability and heritage preservation, providing a unique experience. Besides, Lusail and The Pearl, known for their breathtaking natural views, offer a wide variety of restaurants, stunning architectural designs, and picturesque yacht views.”
About Saudi visitors to Qatar, he said, “The visitors from Saudi Arabia typically make up the largest percentage of those arriving in Qatar, accounting for over 25% of the total number of visitors, according to Qatar Tourism statistics. This can be attributed to several factors, such as family ties and relations between the Saudi and Qatari people, the excellent tourism infrastructure, and the short distance between the two countries. Most visitors enter through the Salwa border, benefiting from Qatar’s reputation for safety and the warm hospitality of its people.”
Prem Kumar, a tourism and travel expert said, “The Qatar Ala Hawak campaign aims to position Qatar as a top-tier winter destination, offering a blend of unique cultural experiences and thrilling adventures. The campaign highlights Qatar’s ability to cater to diverse traveller interests, whether it’s adventure, cultural experiences, relaxation, gastronomy, or family-friendly activities. It also underscores Qatar’s commitment to showcasing its rich heritage and hospitality, ensuring every visitor leaves with memorable experiences.”
Talking about Qatar’s preparations to attract tourists during winter season, he said, “Qatar has meticulously prepared to welcome tourists by enhancing its hospitality infrastructure, promoting exclusive events, and expanding its cultural offerings. The country boasts an array of luxury hotels, resorts, and quality serviced residences, which cater to families, business travellers, and leisure guests alike.
“Seasonal attractions such as the Doha Winter Wonderland, outdoor desert adventures, and cultural festivals ensure a diverse set of activities for visitors. Additionally, strategic partnerships with airlines, starting with Qatar Airways, and innovative digital campaigns have amplified Qatar’s global visibility.”
He said that winter is one of the most vibrant times in Qatar’s tourism calendar. With the mild temperatures, tourists can fully enjoy outdoor attractions such as the Corniche, Souq Waqif, and Katara Cultural Village. Events like sporting tournaments, art exhibitions, and culinary festivals enrich the scene further.
Kumar added that Qatar has made remarkable strides in becoming a prominent global tourist destination. “A lot of preference has been given to sports tourism by hosting major events. With the successful hosting of FIFA World Cup 2022, Qatar showcased its world-class infrastructure and hospitality. The country’s objectives align with National Vision 2030, and foster investments in tourist attractions, heritage sites, and sustainable tourism initiatives,” he said.
“Over the last five years, Qatar has seen exponential growth in tourism. Visitor numbers have surged year-on-year due to high-profile international events, visa-free entry for citizens of 102 countries and a focus on offering niche experiences. The diversification of tourism sector, including sports, wellness, and cultural tourism, has also played a pivotal role in attracting a wide range of travellers.”
He said that tourists from the GCC region appreciate Qatar’s seamless blend of tradition and modernity. The luxury shopping malls, family-friendly entertainment venues, and high-end dining options are particularly attractive. “For those seeking cultural experiences, places like the Museum of Islamic Art and the National Museum of Qatar offer rich insights into Arab heritage. Moreover, Qatar’s commitment to hospitality excellence ensures a comfortable and familiar environment for GCC visitors.”
Kumar said that Saudi visitors to Qatar feel a cultural and geographical connection with Qatar, making it a favoured destination for them. The country offers tailored experiences that appeal to families. Besides, the country’s recent developments, such as new landmarks and attractions, provide a diverse mix of traditional and modern options.
“This blend of heritage and innovation, combined with world-class hospitality and entertainment, has solidified Qatar as a preferred choice for Saudi tourists. Seasonal promotions and exclusive events further enhance its appeal.”
