Officials with the All-New Land Rover Discovery SUV at the Qatar Motor Show. Pic: Salim Matramkot / The Peninsula
Alfardan Premier Motors Co, the exclusive retailer of Land Rover in Qatar, has unveiled the full-sized, three row, seven-seat All-New Land Rover Discovery SUV during the Qatar Motor Show.
The All-New Discovery clearly embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.
Speaking at the launch, Rabih Ataya, General Manager for Alfardan Premier Motors, said: “Since its reveal, the All-New Discovery has been highly anticipated by customers here in Qatar. We have already received a number of orders for the vehicle mirroring the outstanding response the new model has received from enthusiasts all over the region. An iconic Land Rover vehicle, we expect the All-New Discovery to continue driving traffic to our showrooms.”
Bruce Robertson, Managing Director, Jaguar Land Rover Middle East and North Africa, added: “Created as a highly desirable, extremely versatile and hugely capable premium SUV, the All-New Discovery is leading the next chapter of the Land Rover Discovery family with revolutionary design and engineering. A nod to our brand heritage and DNA, this new model fully demonstrates the spirit of adventure that has always been at the heart of the Discovery family."
