Aiming to broaden its range of offerings to shoppers, Doha Festival City will expand its portfolio of retailers this year by opening new stores in the next few months. Doha’s largest entertainment, fashion and dining destination also plans to host a series of exciting events for customers and will also open mini-golf area at the mall.
“In total, 26 new tenancies opened in 2020, and 27 more are set to open by early 2021. We have opened new chocolate-focused shops and outlets, including Swiss Laderach, Jasmine, Maia Chocolates, while Choco Melt will soon join the mall. Papa John’s Pizza and White Sugar have already opened their doors,” said Doha Festival City’s General Manager, Robert Hall addressing a virtual press briefing held yesterday. During the briefing, he listed Doha Festival City’s achievements in last year and plans for 2021.
The mall will soon open Mini Golf at which will be open to all kids and adults. “Soon we will open a dedicated 450-square-metre mini-golf area is open near Café Ladurée on the first floor of the Mall, every day from 2pm.
To participate, shoppers will need to register and purchase a ticket for QR30 each,” said Hall. Visitors will also get a chance to know about the latest tech products and trends.
“We partnered with international tech companies established in Qatar to showcase the major trends and tech products available at Doha Festival City including Fnac and Geek Nation. Doha Festival City will also organize tech programs and panel discussions with Tech experts that will be live-streamed on the Mall’s Youtube channel,” he said.
The mall will launch a gift card, which customers will be able to use the card across more than 430 DHFC retailers, three Leisure entertainment parks and more than 100 food outlets.
The cards will provide numerous benefits, serving as customers’ recognition system that will allow them to access promotional and reward redemption offers, and various loyalty program schemes.
The card’s load level starts at QR50 and goes up to the maximum of QR5000. Non-refundable and non-reloadable, the card will be valid for 24 months.
A lot will be happening in the field of art and culture. “Last Friday, we inaugurated our very first International Festival, starting with the international art festival with a range of exhibitions and events across then followed with international Tech and Food showcasing brands and partners from all over the world on February 1,” he said.
The first exhibition, the International Art Exhibition, currently being held at Centre Court on the Ground Floor, is a creative space for local and international artists to come together, exhibit and explore arts collections.
The exhibition is open between 2 and 10 pm every day until the end of February. Pieces by artists of different nationalities, including Qatar, Mexico, Egypt, Pakistan, US, France, Iran, Uruguay, Honduras, Russia, India, Egypt, Venezuela, Syria, Lebanon, Panama, Sudan, Sri Lanka and Ethiopia, are exhibited in the framework of the Art Festival. The International Festival will run until the end of February.
Hall said that Angry Birds World, Virtuocity and Snow Dunes, have opened their doors two weeks ago, and are now operational with capacity restrictions as set by the authorities.
A new play and edutainment center ‘Spark Sense and Play’ has opened in Doha Festival City as well. “Doha Festival City’s strategy gives a particular importance to kids’ leisure and edutainment. “Spark Sense and Play” is hosting toddlers and children from 6 months to 10 years old, and offers a range of activities aimed at enhancing children’s potential through art and play in an inclusive environment, equally open to children with disabilities,” he added. Caboodle, Doha Festival City’s indoor play centre for children and families, has also reopened for workshops and organized activities only.
