A family version of the New England Patriots' Super Bowl LI championship ring -- including 265 diamonds compared to the official 283 -- with "Brady" on it sold Sunday morning for a record $344,927.
The ring, when compared to Patriots quarterback Tom Brady's actual ring, is about 10 percent smaller but has the same engraving that Brady's ring would have, according to ESPN's Darren Rovell.
A record for a football ring, it comes with a letter of appraisal from its maker, Jostens, for Brady that assesses its jewelry value at $29,700, according to the report.
Ken Goldin, president of Goldin Auctions, which sold the ring, would not confirm to ESPN who consigned the ring or how it was obtained. Goldin said the buyer prefers to remain anonymous.
"This is the first Brady award that has ever come to market," Goldin said earlier this year. "He never lets things go and nobody from his inner circle has ever given up something like this."
The previous record paid for an NFL championship ring was the Super Bowl XXV ring of New York Giants linebacker Lawrence Taylor that sold for $230,401 in 2012.
