Officials shaking hands in Doha.
DOHA: Brash Brands has announced its latest brand launch Seef Lusail, an exciting new destination brand.
The partnership between Masraf Al Rayan and Qatari Diar will create a bold new mixed-use 60ha development, anchored with a stunning 2.3km waterfront promenade. Brash Brands, working closely with Seef Lusail Real Estate Development Company (SLREDC) has created a dynamic new brand for the region in Seef Lusail.
From the rebranding of Msheireb Properties which can be seen around the city to TDIC’s Saadiyat Island and Emaar’s Downtown Dubai, including The Address & Burj Khalifa, Brash Brands is armed with substantial experience in real estate and has succeeded in defining a unique positioning for the Seef Lusail destination, supported by a compelling and beautifully designed brand.
Muhammed Al Buainin, Deputy CEO of SLREDC, said::“Brash Brands have a high degree of expertise in this area, which we leveraged to ensure we attract and retain the interest of our shareholders in an increasingly competitive and volatile environment. We can do this in a variety of ways but having the right reputation and image is fundamental.”
John Brash, Brash Brands’ CEO & Founder, said: “Qatar is such a fascinating and dynamic market, working with SLREDC on this prestigious development is a true privilege. We are proud of helping shape a one of a kind destination that reflects and complements Qatar’s values and traditions, significantly boosting its profile.” Brash Brands has also been nominated to develop the brand identity for the owning company SLREDC.
The Peninsula
