Officials pose for a photo during the session.
Doha, Qatar: As Qatar redefines growth under its third National Development Strategy (NDS-3), PwC Middle East brought together local CEOs and SME leaders to unlock new opportunities for SME innovation, resilience and long-term impact. The session underscored the critical role SMEs play in driving economic growth, and the importance of robust public-private partnerships (PPPs) in enabling the advancement of local businesses.
Held at PwC’s Doha office, the exclusive gathering served as a platform for aligning private sector ambitions with national priorities, reinforcing the essential role of SMEs in achieving economic transformation. The event marked another milestone in PwC Middle East’s long-term strategy to act as a catalyst for public-private collaboration and to drive value creation across key sectors.
PwC leaders shared forward-thinking insights, from market dynamics to digital reinvention, emphasising the critical role of data, AI, and strategic funding in unlocking SME potential. The discussion highlighted how resilient business models and bold digital shifts can help SMEs adapt and lead in a rapidly evolving economic landscape.
“SMEs are at the heart of Qatar’s transformation”, said Bassam Hajhamad, Qatar Country Senior Partner and Consulting Lead at PwC Middle East. “We’re here to fuel that momentum, bringing leaders together to spark bold ideas, share practical insights, and accelerate progress. By creating a space and platform for real dialogue and collaboration, we’re helping business leaders turn ambition into impact, aligned with the goals of NDS-3.”
