CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: DR. KHALID MUBARAK AL-SHAFI

Doha Today / Souq

Qatar continues to witness digital transformation by empowering customers through innovation

Published: 05 Dec 2024 - 10:15 am | Last Updated: 05 Dec 2024 - 10:17 am
Peninsula

The Peninsula

Doha: In today’s digital age, it is increasingly important to ensure customers have greater levels of empowerment so that they may have more control over the way they use or interact with a product or service. 

With enhanced levels of empowerment, consumers and businesses alike can make more informed decisions, better express their preferences and engage with brands on a deeper level.

This is especially true for a nation like Qatar, which continues to see rapid digital transformation across all aspects of its infrastructure and which boasts a young, digital and tech-savvy population who want to enjoy maximum connectivity whenever and wherever they please.

Vodafone Qatar, which has been a driving force in this transformation for the past 15 years, has placed relentless focus on providing the very best customer experience and this continues to be the central axis around which all of its operations are built.  

Against this backdrop, it has recently launched two new landmark products with the aim of empowering its customers to take control of the way they use their smartphones so that they can enjoy what matters most to them.

Its first groundbreaking innovation, the world’s first Instant SIM, enables self-activation to a Pre or Postpaid connection in a matter of seconds, without the need for Wi-Fi or data.

This seamless experience means that customers can now set up their connections independently, anytime and anywhere, providing them with 
the ultimate in accessibility and convenient on-the-go connectivity.

Users can navigate the entire verification process - including plan selection and line activation - offering the ultimate in ease of use and connection anytime and anywhere in Qatar. 

Furthermore, Vodafone customers can opt for either a physical SIM or an eSIM and do not require a credit or debit card in order to activate their line, enjoying a simple and hassle-free way to get connected without the need to visit stores.

The revolutionary Instant SIM - which is powered by AI’s Electronically Know You Customer (EKYC) feature - is available to buy from over 2,600 locations including AlMeera, Grand Mall, Lulu, Monoprix and Safari Hypermarkets, WOQOD, Hamad International Airport.

For the ultimate convenience, customers can even order an Instant SIM from online delivery platforms including Talabat mart and Snoomart. Activation is simple and straightforward - users simply need to insert their new Instant SIM into a smartphone and scan the QR code provided. From here, they can choose their line type, either Prepaid or Postpaid. 

This could be a game-changer for a tourist or business person arriving in Doha for the first time - they can simply pick up an Instant SIM pack on arrival at Hamad International Airport and get connected whilst taking a taxi to their hotel providing them with the ultimate in accessibility and convenient on-the-go connectivity.

For businesses, the Instant SIM simplifies operations by allowing rapid deployment of connections for staff or services across multiple locations. This is especially advantageous in industries heavily reliant on mobile connectivity, such as logistics, healthcare, and retail. 

Meanwhile, the launch of Vodafone Qatar’s new Postpaid plans offer another example of customer empowerment in action.

A suite of totally new and personalised cutting edge solutions, they have been designed to complement Vodafone customers’ lifestyles, offering greater connectivity, along with the ability to have enhanced control over their individual mobile experience.

One of the best examples is the introduction of dedicated social media apps data for postpaid customers. In a world driven by social media, this enables customers to enjoy popular platforms such as Instagram, Facebook, Snapchat and TikTok without concerns over using up their regular data allowance. 

Another first is the exciting addition is an all-new multi-SIM capability which allows up to four additional SIMs to be linked to a customer’s main plan. Multi-SIM enables one number to be used across multiple devices including smartphones, tablets and laptops along with the ability to share data seamlessly, offering unrivalled convenience.

Empowering customers by giving them greater control and safety is something Vodafone Qatar takes very seriously and with the introduction of its Mute Service and International Call Block Feature, users can enjoy absolute peace of mind, safe in the knowledge that maximum security features are in place. 

Today’s customers are connected, influential individuals and have been given a global stage upon which to act. As the digital landscape continues to evolve, and their wants and needs change, companies must work at pace to ensure that empowering these customers is the foundation upon which all innovation is built.